PAX Rebrand

Even with federal legalization inevitably on the horizon, the cannabis industry is still wild, wild west–making it critical to crystalize and clearly present your brand. I led PAX through a repositioning and rebrand to clarify the target consumer, define a refreshed brand strategy, and evolve the brand identity, including new logo, typography, color palette, website, packaging redesign, retail dispensary experience, and full refresh of all brand photo and video content.

My Role: Creative Director & Head of Brand Design
Branding Agency Partner: Red Antler
Packaging Agency Partner: Enlisted
Lifestyle Photographer: Jake Stangel